Seven Classic Coffee TV Commercials Baseball and apple pie may have their place, but maybe drinking coffee is the ultimate American pastime! Below are seven classic TV commercials that may take you down memory lane. "Smell the honest coffee smell... ahhh smell it!" A black & white commercial by Maxwell House from the 1950's. I love the special sound effect for the perking coffee pot. A vintage Folgers commercial promoting their instant coffee. The wife is the hero for finding a better tasting coffee for her husband. Juan Valdez picks beans by hand for Colombian Coffee. Dated in March 1985. Yankees baseball legend Joe DiMaggio gives away $5 rebate checks with his signature in this Mr. Coffee commercial from 1978. A generic tv commercial for coffee in general at a drive-in theater. "Peter Comes Home For Christmas" by Folgers. A great Japanese TV commercial for Nescafe in the 1960's.